Privacy Policy for Ankarsrum, Inc.
By using the services and this website, you agree that Ankarsrum, Inc. (“Ankarsrum”) will handle your personal data according to this Privacy Policy and applicable data protection laws. If you disagree with any part of this Privacy Policy, please discontinue use of the website and services immediately.
Ankarsrum processes personal data in various ways depending on your interaction with Ankarsrum – whether visiting the website, browsing without registration, creating a user account in the web shop, or subscribing to the newsletter. Please note that this Privacy Policy does not apply to third-party websites accessible through links on this website or recommended by Ankarsrum. Ankarsrum has no control over and is not responsible for the privacy practices, policies, or content of third-party websites or services.
This Privacy Policy outlines Ankarsrum’s policies and procedures for collecting and securely managing any information that identifies or could be used to locate or contact an individual user (Personally Identifiable Information or “PII”).
What is PII
PII refers to any data that can be used to identify an individual, including but not limited to first name, surname, address, email address, telephone number, and other contact details. This Privacy Policy applies to all PII that you voluntarily provide to Ankarsrum as well as any PII Ankarsrum obtains from third parties.
Please note that this Privacy Policy does not extend to anonymized data, as it cannot be used to identify you. You may be requested to provide PII whenever you engage with Ankarsrum.
Which PII is processed
Ankarsrum collects PII to deliver the services, facilitate identification and registration, and ensure high-quality service. This information helps Ankarsrum maintain positive customer relationships and enhance your shopping experience. Additionally, Ankarsrum may use your PII to contact you when necessary. Certain PII is collected as required by law or for specific purposes, while any non-mandatory PII you provide is voluntary.
Ankarsrum collects PII in the following situations:
- Newsletter subscriptions: information such as your email address when you subscribe.
- Service usage: data regarding your device, pages visited, communication interactions, product notifications received, customized content utilized, and responses to customer surveys.
- Purchases and reservations: details about products bought, stores visited, reservations made, and the delivery and payment methods selected.
- Derived data: insights generated from existing data, such as marketing segments and shopping habits that enhance Ankarsrum’s understanding of user preferences.
- Customer service interactions: information you provide while contacting Ankarsrum’s customer service team.
- Consent-based information: any other information collected with your explicit consent, for which you will receive specific details about the data collected and its intended use.
What is my PII used for
Your PII is utilized to deliver the best possible products and services. Specifically, your PII may be used for the following purposes:
- Order management: to process and manage your orders, purchases, and returns in the web shop or physical stores.
- Order updates: to provide you with information and updates regarding your orders, purchases, and returns.
- Customer support: to address your questions and messages related to your purchases.
- Engagement opportunities: to give you the chance to participate in competitions.
Direct marketing
Ankarsrum may reach out to you via email or text message to share news, campaigns, offers, product suggestions, and updates regarding the services that Ankarsrum believes may be relevant to you.
Marketing in Ankarsrum’s digital channels
If you have a user account in the web shop, shop as a guest, or simply visit this website, your PII is utilized to customize the content on this website based on your settings, preferences, and purchasing and usage patterns.
Marketing in other digital channels
Ankarsrum aims to ensure that the ads seen by its newsletter subscribers in other media are relevant. To achieve this, Ankarsrum syncs your PII, such as your email address and possibly your phone number, with the corresponding identifiers on platforms like Facebook and Google. This customization is based solely on the information Ankarsrum has about you, not on additional data from other media sources.
Manage user account and newsletter subscription
Ankarsrum utilizes your PII for creating and managing user accounts and newsletter subscriptions. This includes, but is not limited to, the following purposes: creating and managing personal user accounts in the web shop, managing your newsletter subscriptions, and informing you about new or updated services (such as new payment solutions). Additionally, Ankarsrum uses your PII to respond to any inquiries you may have regarding your user account and newsletter subscriptions.
When you shop without creating a user account, you will be assigned a unique customer number.
Analysis and development
Ankarsrum utilizes PII to analyze usage patterns and identify customer needs, which helps Ankarsrum enhance the services and products. This includes:
- Analyzing statistical data to categorize users based on factors like location and customer relationship duration.
- Monitoring website usage to understand how these factors influence service needs. In these instances, PII is processed in aggregate or anonymized form.
- Collecting and analyzing information through customer surveys, service interactions, and submitted feedback to understand usage patterns and inform product development.
- Ensuring safety and preventing misuse by processing PII to maintain a high security level across the services, allowing Ankarsrum to detect and prevent various forms of fraud or misuse of services and payment methods.
Use of cookies
Cookies are utilized to enhance your experience on this website by understanding your preferences based on past or current activity. Ankarsrum employs the following types of cookies:
- Technical or functional cookies;
- Statistics cookies;
- Marketing and tracking cookies;
- Social media.
For more details about our cookie policy, please refer to: Cookie Policy – Ankarsrum US
Is your PII shared with others
Ankarsrum’s suppliers require PII to deliver services to Ankarsrum as outlined in this Privacy Policy. Ankarsrum has established data processing agreements with these suppliers that explicitly restrict how they may use your PII in compliance with current data protection regulations.
Ankarsrum shares your PII with Ankarsrum’s suppliers in the following areas:
- Customer Service
- Analysis/Statistics
- Payment
- Transport
- Technical Support
- Marketing
- Communication Services
After running marketing campaigns, Ankarsrum may analyze sales in relation to Ankarsrum’s marketing activities to develop more relevant offers in the future. This analysis involves synchronizing anonymized purchase data with marketing activities conducted by third parties.
Where is your PII hosted
This website is hosted in Sweden.
How can you manage your PII
If you need to update any PII, please contact Ankarsrum for assistance at [email protected].
Who has access to your PII
Your PII is processed only by authorized personnel who access the data as part of their professional duties. They are permitted to collect and use this information solely for the specified and legitimate purposes for which it was gathered.
How long does Ankarsrum store your PII
Your PII is retained only for as long as necessary to provide the services outlined in this Privacy Policy, to protect your rights related to product purchases, or as mandated by applicable laws. Once it is no longer needed for these purposes, it will be deleted.
How does Ankarsrum protect your PII
While Ankarsrum strives to maintain the security of your PII, Ankarsrum cannot guarantee that loss, misuse, unauthorized access, or alteration of your PII will not occur. If you receive any suspicious requests, please refrain from providing your PII and report the incident by contacting Ankarsrum at [email protected].
Additionally, Ankarsrum cannot ensure the security or confidentiality of information transmitted to or from Ankarsrum via the internet or wireless connections, including email, phone, or text messages, as Ankarsrum cannot protect that information once it leaves your device until it reaches Ankarsrum. If you believe your PII may no longer be secure, please reach out to Ankarsrum at [email protected].
Changes to this Privacy Policy
Ankarsrum reserves the right to modify this Privacy Policy at any time by posting a new version on this web page or a successor page. When changes are significant and not purely editorial or linguistic, users with an account in Ankarsrum’s web shop will be notified about the changes and their implications before they take effect.
Contact details
If you have any questions regarding your user account or the processing of your PII, please contact Ankarsrum at [email protected].